These categories are a proven theoretical model developed by the National Institute of Standards and Technology, U.S. Department of Commerce. They are the categories employed in the Malcolm Baldrige National Quality Award. The seven categories are:

Leadership: Senior management's leadership and involvement in creating and sustaining values, organizational direction, performance expectations and a customer focus that promotes performance excellence.

Strategic Planning: How the organization sets strategic direction and how plans are put into action.

Customer and Market Focus: How the organization determines requirements and expectations of customers and how the organization strengthens relationships with customers and determines their level of satisfaction.

Measurement, Analysis, and Knowledge Management: The use of data and information in the organization to better understand areas for improvement and how the organization is performing.

Human Resource Focus: How employees are encouraged to develop and utilize their potential and the organization's efforts to build and maintain an environment conducive to performance excellence, full participation, and personal and organizational growth.

Process Management: This category addresses the key aspects of process management to include how key processes are designed, managed and improved.

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