Memorable Successes

Liberation Is At Hand 

Can you brand sand?  How about the service of custom cutting rectangular stone pieces for masonry contractors?  Liberty Limestone looked to increase their market share for their stone products like window sills and corner stones. We created The Liberators direct mail program which offered the opportunity to be liberated from waiting too long for second rate quality product."  The patriotically themed promotion offered a free Liberation Starter Kit from the principals of the company henceforth known as The Liberators.  Response rates peaked at 20%.  New customers worth $30K to $50K/year in volume were liberated in record numbers. Implementation cost was less than $500

Print Your Own Money

Blanke Industries produces and markets a line of exhaust analyzing devices used to diagnose emissions of fork lift trucks and motorcycles.  Traditionally, the devices were used to determine pollution levels.  They needed to change the marketplace perception of their product with repair shops from a that of a pollution detector to one of incoming generating device. For their advertising and marketing materials we used a photo the analyzer's printer attachment doctored to show it outputting a $100 bill. This visual communication of this new profit opportunity, served to change the product's perception. The print your own money concept was wildly successful with dealers. Device sales have hit an all-time high. 

Corporate Mascot/Cartoon Spokesmodel

Consumer product company looking to differentiate with the translucent, see through attributes of their product. We created a corporate mascot: a cartoon character named Claire Ettee'.  Claire graced the labels and letter borders of promotional mailings with pointed captioned messages to clearly and humorously communicate the product line's advantage; clarity. The Claire Campaign was a key component in the company's capture of the #2 position in their niche market.

The Stonecrafters Difference

A granite fabricator wanted for improve their communication of their value proposition to their upscale, prospective customers who visited their website. The content and design of their site was completely designed to both describe the areas they excelled but also to help prospects through the buying process by making it easier to get started at  www.stonecrafters.com.   

Bring Bling to Your Things

Are you looking for break-through new ways to connect with your prospective customers?