Recommended Reads

Good to Great: Why Some Companies Make the Leap... and Others Don't

Research based study on the common attributes of 11 publicly traded  companies that made the transition from good performance to outperforming the stock market by a factor of at least 700%

Jim Collins

The E-Myth Revisited

Gerber  literally wrote the book on working in the business vs. working on the business.

Michael E. Gerber

Fail-Safe Leadership

A quick reading analysis on strategy and execution that applies to any size organization. Exclusively available through Vista Development.

Dr. David Mutchler & Linda Martin

Nuts!

The story behind the unique culture of one of America's most admired companies. Learn concepts that aren't taught in most business schools.

Kevin & Jackie Freeburg

Execution

The what, why, how and who of getting things done in an organization.

Larry Bossidy

The Five Dysfunctions of a Team: A Leadership Fable

Short insightful read for any manager.

Patrick Lencioni

The One Minute Manager Anniversary Ed: The World's Most Popular Management Method

A short handbook and timeless classic with lessons and techniques that will always apply.

Kenneth Blanchard & Spencer Johnson

The On-Purpose Business

A parable that teaches the concepts of holistic strategic thinking.

Kevin W. McCarthy

Seduced By Success

Case studies of companies whose successful habits of the past prevented them from seizing opportunities in their future. 

Robert Herbold

Play To Your Strengths

Managing Your Internal Labor Markets for Lasting Competitive Advantage

by Haig Nalbantian, Richard Guzzo , Dave Kieffer , Jay Doherty

Blink

A fascinating, example filled study on the capacity of humans to make rapid decisions.

Malcolm Gladwell

Fierce Conversations

Insight for effective inter-personal communication.

Susan Scott

Made to Stick: Why Some Ideas Survive and Others Die

From Aesop's Fables to "Where's the Beef" the authors examine what works and why.

Chip Heath

The 7 Habits of Highly Effective People

Oldie but goodie on personal effectiveness.

Stephen r. Covey

The 8th Habit

The Sequel: Going beyond effectiveness.

Stephen R. Covey

Emotional Intelligence

Advanced study on improving personal and managerial effectiveness. Not a light read.

Daniel Goleman

What Got You Here Won't Get You There: How Successful People Become Even More Successful

Nationally acclaimed Executive Coach offers insight on common behavioral obstacles.

Marshall Goldsmith

The Secret (Extended Edition)

DVD Seminar teaching The Law of Attraction.

Rhonda Byrne

SPIN Selling

Research based study of sales process.

Neil Rackham

Triggers

30 Sales tools you can use to influence buying decisions.

Joseph Sugarman

How to Sell At Margins Higher Than Your Competitors

Great study on the the subject of buying and selling on the basis of price.

Lawrence L. Steinmetz, William T. Brooks

If You're Not Out Selling, You're Being Outsold

Not a tactical book on selling. Rather a personal development approach to improving you as a sales person.

Michael St. Lawrence & Steve Johnson

Selling to VITO

VITO is an acronym for very important top officer. The author analyzes the CEO mindset and shares tactics for connecting with VITOs.

Antony Parinello

The 22 Immutable Laws of Marketing: violate them at your own risk.

If you only read one book about marketing, this should be the one.

Ries & Trout

Selling The Invisible

A quick read with short chapters full of insight that will change your beliefs on how to effectively sell services.

Harry Beckwith

The Culture Code

Leading edge thinking on buying behavior and motivation from the man who inspired the creation of Chrysler's PT Cruiser.

Dr. Clotaire Rapaille

Made to Stick: Why Some Ideas Survive and Others Die

From Aesop's Fables to "Where's the Beef" the authors examine what works and why.

Chip Heath