Vista Development:Finding Your Silver Bullet

Discover Your Silver Bullet

You cannot make it as a wandering generality. You must become a meaningful specific.

- Zig Ziglar

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The Vista Silver Bullet Discovery Process is an strategic thinking process designed to help management teams discover the most effective way to articulate and differentiate their products and services.

Components of The Discovery Process

Discovery of Purpose: Exploring the essence of the service model.
Evaluation, Ranking of Strategic Attributes.
Defining Core Values
Defining the Ideal Customers for Each Business Category
Internal Assessment
External Assessment
Articulation of Advantages

Measurable Results

Improved sales process metrics.
Defined customer profiles.
Improved Alignment of Internal Activities.
Reduce waste of resources in pursuit of undesirable accounts.
Increased advertising response rates.
More qualified customers.

Caveat

It is possible that this discovery process will uncover the reality that there are no bullets in your chamber; that with your current business model, you are shooting blanks. All is not lost. The time invested in the Silver Bullet Discovery is not wasted. We then recommend a more detailed Strategic Thinking & Business Planning process to help you develop new advantages along with a plan to effectively market them.